the challenge
New start-up Sure Thing! sought a like-minded software partner that could offer a scalable solution to support its growth plans as it entered the market.

With its ethos of 'nothing is too much trouble', Sure Thing! desired a straightforward, responsive customer service experience with scope to evolve and grow through further technological innovation.
the challenge
New start-up Sure Thing! sought a like-minded software partner that could offer a scalable solution to support its growth plans as it entered the market.

With its ethos of 'nothing is too much trouble', Sure Thing! desired a straightforward, responsive customer service experience with scope to evolve and grow through further technological innovation.
key issues
  • Desire to establish 'nothing is too much trouble' brand
  • Ability to offer streamlined digital experience
  • Efficient website optimised for mobile
  • Commitment to deliver responsive customer journey and self-service portal
  • Ambition for continuous growth
key issues
  • Desire to establish 'nothing is too much trouble' brand
  • Ability to offer streamlined digital experience
  • Efficient website optimised for mobile
  • Commitment to deliver responsive customer journey and self-service portal
  • Ambition for continuous growth
the solution
Sure Thing! made the decision to partner with CDL and implement its Strata Solution. It launched on time with a website optimised for mobile and a responsive self-service portal.

This resulted in 80% of customers buying online, with the vast majority registering for the self-service portal and able to administer policies online with ease. The website is integrated with seven price comparison sites and an insurer panel of 19 underwriters, supporting significant business growth ahead of the start-up's targets.
the solution
Sure Thing! made the decision to partner with CDL and implement its Strata Solution. It launched on time with a website optimised for mobile and a responsive self-service portal.

This resulted in 80% of customers buying online, with the vast majority registering for the self-service portal and able to administer policies online with ease. The website is integrated with seven price comparison sites and an insurer panel of 19 underwriters, supporting significant business growth ahead of the start-up's targets.
the benefits
  • Strata has proved a powerful platform for growth: 0-80,000 customers in year one
  • 80% of customers buy online and the majority register for self-service
  • Sales targets consistently surpassed: first quarter sales target beaten by 300%
  • Strata has supported positive customer experience - 91% would recommend
  • Insurer panel grown to 19 underwriters
the benefits
  • Strata has proved a powerful platform for growth: 0-80,000 customers in year one
  • 80% of customers buy online and the majority register for self-service
  • Sales targets consistently surpassed: first quarter sales target beaten by 300%
  • Strata has supported positive customer experience - 91% would recommend
  • Insurer panel grown to 19 underwriters