Consumers today move seamlessly between the physical world and their online lives. Expectations in terms of digital experience and convenience when it comes to making purchases and administering policies have come a long way over the past decade. As in banking, the demand for online self-service has grown significantly in the insurance sector. Software interface and functionality need to work hand-in-hand to give customers the best online experience.

The digital experience is not only about consumer touchpoints. An elegant and intuitive interface brings real business benefits when it comes to training and empowering agents to guide customers through sales and administration processes. CDL Strata will drive the agent to the 'next best action', supporting outstanding customer service and maximising business opportunities.