Cogent Insurance

AWS Customer name

Cogent Insurance

APN Partner name

CDL

AWS Customer challenge

Cogent Insurance is a specialist provider of telematics insurance, using black box technology to provide car insurance based on how the customer is actually driving their vehicle. Designed to reward safer drivers and offer more affordable insurance to young drivers in particular, the telematics brands offered by Cogent include its own Yoyo Insurance and third-party brands such as Woop.

As it continues to grow and add brands to its operation, Cogent sought to bring administration in-house and move to a broker model to ensure full control of the end-to-end customer journey. It also sought an insurance retail platform that would provide a springboard to accelerate business expansion opportunities, both via price comparison websites and the launch of new products.

How AWS was leveraged as part of the solution

Cogent Insurance selected CDL Strata on AWS as a proven insurance retail platform that could scale with the business and offer advanced automation for connected car and home policies. With a fully integrated telematics hub, Strata ensures the sale and administration of telematics policies is automated throughout the policy lifecycle, with a rules-based engine enabling actions to be applied to the insurance policy based on driver performance.

Strata is also integrated with the aggregator hub, enabling connectivity with price comparison sites, where the majority of UK personal lines insurance is bought. This ensures insurance providers are able to bring products to market using a multi-channel strategy via a single database.

As a market leader of retail platforms in the telematics space, CDL Strata handles millions of driver data events each day, making AWS the ideal cloud-hosting platform to deliver the resilience and scalability required to handle these volumes.

CDL has a strong track record in deploying Strata on AWS and holds Differentiated Software Partner status in the Amazon Web Services (AWS) Partner Network (APN). Ways in which AWS is leveraged for Cogent Insurance include:

Global deployment to ensure resilience and regulatory compliance: This includes use of Multiple Availability Zones and the Amazon Elastic Container Service (ECS) to enable applications to be run in a managed cluster of Amazon instances, as well as Amazon S3 object storage to give access to the same highly scalable, reliable and fast data storage infrastructure that Amazon uses to run its own global network of web sites.
Amazon RDS Support: Amazon RDS engines are used to bring data together into a consistent model that enables powerful analytics capability and integration with visualisation dashboards to deliver real time business intelligence. CDL also utilises RDS features such as database snapshots, enhanced monitoring, performance insights and tight integration with IAM.

Outcomes

Agility: The move to CDL Strata has given Cogent complete control of the customer journey and the ability to be more dynamic in responding to market changes.
Data and analytics: Strata links to an advanced data and analytics platform, including the Kingfisher business intelligence solution, giving Cogent extensive customer insight and visualisations throughout the policy lifecycle. At point of sale, integration with Experian data is used for quote enrichment purposes to help Cogent target the right customers with the right propositions, while at renewal, it is able to reward loyal customers with good driving records.
Efficiency and growth: Strata offers advanced levels of consumer self-service through online portals, enabling policyholders to complete over 90% of administration tasks without contact centre intervention. These high levels of operational efficiency ensure the platform is easily scalable, with AWS hosting ensuring this can be achieved seamlessly, rapidly and cost-effectively.
Future-proofing: CDL uses a continuous delivery programme to ensure software is regularly updated and that customers are given fast access to the latest features. As Cogent embeds the new system, it will roll out other solutions within CDL's insurance ecosystem, such as the Hummingbird anti-fraud tool, which enables retailers to identify online quote manipulation to identify suspicious patterns of consumer behaviour and carry out additional checks prior to point of sale.

Customer view

"Launching our administration capability in-house gives us full control of our products, enabling us to be more agile in responding to changes in the marketplace, including moving to a panel model to complement our own MGA. CDL's data analytics platform has given us access to real-time business insight and this combination of data and control is key to realising our growth ambitions."

Matt Rawling, Cogent Chief Executive

Date the project entered production

February 2021

Architecture diagrams

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