AWS Customer name
Comfort Insurance
APN Partner name
CDL
AWS Customer challenge
Comfort Insurance is a specialist provider of motorhome, campervan and caravan insurance, regularly awarded the 'Motorhome Insurance Provider of the Year' accolade by What Motorhome magazine.
It uses the CDL Strata retail platform for policy sales and administration, supporting multiple channels including web, contact centre and price comparison sites, with all data stored on a single database.
To support their continued growth, Comfort required the ability to visualise and derive immediate and accurate business insight from their data. Working with CDL, they sought a solution that would enable them to move away from bespoke spreadsheets, which required time-consuming manual intervention, and where the accuracy of the results of the analysis was in question.
How AWS was leveraged as part of the solution
Kingfisher is a cloud-based business intelligence solution running on Amazon Web Services (AWS) to ensure scalability and resilience while handling volumes in excess of 100Tb of data. It was built to provide CDL customers with near real-time information to support decision-making and give them a competitive advantage in the marketplace.
With Differentiated Software Partner status in the Amazon Web Services (AWS) Partner Network (APN), CDL has a strong track record in deploying Kingfisher on AWS.
AWS global deployment options are leveraged to ensure resilience and data security. These include Multiple Availability Zones and the Amazon Elastic Container Service (ECS) to enable applications to be run in a managed cluster of Amazon instances, as well as Amazon S3 object storage to give access to the same highly scalable, reliable and fast data storage infrastructure that Amazon uses to run its own global network of web sites.
The Amazon RDS (Relational Database Service) is used to bring data together into a simple, consistent model, which is key to delivering real time analysis, accurate modelling of high volume business transactions and the ability to integrate with visualisation dashboards. CDL also utilises RDS features such as database snapshots, enhanced monitoring, performance insights and tight integration with IAM.
This means that Kingfisher provides access to in excess of one hundred views of reportable data tables, providing detailed analysis of the reportable Strata core data and Web quote data. Simplifying the consumption of reportable data, this provides customers with the flexibility to consume data in a multitude of ways, using Kingfisher's reporting and visualisation module, customer data extract module, SFTP module and ETL Module. As soon as data is replicated into Kingfisher, it can be visualised and consumed at speed, showing changes in a matter of minutes and enabling users to make informed decisions and track KPIs.
CDL achieved the Amazon Relational Database Service (RDS) Ready designation when it demonstrated that Kingfisher followed AWS architecture, security, and reliability best practices to integrate with Amazon RDS, and it was one of the launch partners for this designation.
Outcomes
Utilising Tableau with Kingfisher, Comfort is now able to produce automated, repeatable near real-time analytics and visualisation of their business activities to drive business insight and improved decision-making.
By removing the need for manual management and interventions, Comfort is able to deploy its people resources more efficiently and focus on income-generating activities. It has also seen improved response time to market changes.
Customer view
"Kingfisher has allowed us to generate real-time reporting on the fly. We now have the ability to check day-to-day performance targets whenever we like and easily create reports to send out to clients. Being able to view all of this information visually is key and it is something we have been looking for a long time. For us, it has really transformed the way we operate and proved the final piece of the Strata puzzle."
Ben Cue, Comfort Insurance's General Manager & Director of Operations