LV Broker

AWS Customer name

LV= Broker

APN Partner name

CDL

AWS Customer challenge

LV= Broker is part of LV= General Insurance, one of the UK's largest personal lines insurers, with more than 7 million customers and 4,000 employees. Having achieved significant growth, both organically and through the acquisition of Legal & General's general insurance business in 2020, LV= Broker sought to enhance its control and agility to market in order to give brokers faster and more reliable access to the latest competitive insurance products.

It already used CDL's Proteus Insurer Hosted Pricing (IHP) as a platform to manage pricing updates and dynamic release of insurance products to its partners. With millions of transactions going through the hub daily and ambitions to support its partners to achieve further growth, LV= Broker recognised the need to future-proof its operation. Migration to the cloud was identified as an important strategic move to ensure scalability, resilience and speed of performance going forward.

How AWS was leveraged as part of the solution

CDL holds Differentiated Software Partner status in the Amazon Web Services (AWS) Partner Network (APN) and has a track record in deploying the Proteus IHP hub on AWS to give insurers strategic mass market product distribution at scale.

It therefore worked with LV= Broker to migrate the insurer's hub to the AWS-hosted solution as part of a five-year deal, enabling LV=Broker to access the scalability of the cloud as a dynamic and cost-effective route to expand its infrastructure. The move also ensured enhanced speed and performance of its product distribution platform, giving its brokers a competitive advantage through rapid access to the latest products.

Proteus processes over 164 million transactions per day, using AWS services to ensure resilience and scalability when storing and processing data. These include Multiple Availability Zones and the Amazon Elastic Container Service (ECS) to enable applications to be run in a managed cluster of Amazon instances, as well as Amazon S3 object storage to give access to the same highly scalable, reliable and fast data storage infrastructure that Amazon uses to run its own global network of web sites.

Self-healing services operate on optimal compute resources via capacity providers, while AWS Enterprise Support, 24/7/365 monitoring and technical collaboration allows the highest levels of availability.

AWS Key Management Service (KMS) is used to give LV= Broker assurance that the latest security standards are protecting IP and customer data, while supporting international compliance requirements.

Outcomes

The move to the AWS-hosted Proteus hub enables LV= Broker to easily expand its cloud infrastructure to accommodate additional partners and products, significantly increasing opportunities to drive growth and profitability for its broker partners.

Modifications to product and pricing strategies are released to market in real-time, allowing the broker community to instantly respond to changes in trading conditions.

Using the hub's enrichment service, the insurer is able to make more intelligent rating decisions based on extensive industry data and streamline the customer journey.

The IHP solution is integrated with the UK's major software houses, ensuring efficient and full market distribution without compromising speed of product deployment. Changes can now be deployed within two weeks rather than the standard six-week software house cycle.

LV= Broker is also harnessing the Proteus Alerts Service, which automatically sends email alerts when specific thresholds are triggered within the hub, allowing the insurer to take immediate action, such as adjusting rates and refining product propositions.

"We have a long history of working together with CDL, so we trusted them to deliver when we were looking for a partner to help us improve our IHP offering. The cloud-hosted Proteus IHP platform is flexible and scalable and will allow our broker partners to see immediate rate benefits."

Mike Crane, Managing Director at LV= Broker

Architecture diagrams

Third party applications or solutions used

CDL uses leading-edge monitoring tools, such as Dynatrace, to monitor the CDL layer of services built on top of AWS. Dynatrace uses machine learning, auto-discovery and dependency mapping to automatically analyse the dynamically scaling estate it is monitoring.

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